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The Most Iconic Watches in History — and Why Their Designs Still Matter
From Cartier Santos and Tank to the Submariner, Speedmaster, Astron, Royal Oak, Nautilus and G-Shock: discover the watch designs that changed history.
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Watch Design Parameters Basics
Watch Design Parameters Explained: Dial, Lugs, Hands, Numerals & Proportions Watch design becomes much easier to understand once you know which details control appearance, fit and readability. This guide explains the main visual and dimensional parameters with simple illustrations and practical examples. The short answer: A watch is defined not by one feature, but by…
WATCH DESIGNS
Understand What Shapes a Watch
Watch designs are created by much more than dial colour or case size. Case shape, proportions, lugs, bezel, hands, hour markers, strap and complications all work together to determine how a watch looks, feels and wears on the wrist.
In this section, you can explore the most important elements of watch design and learn how small differences can change the character of a watch from elegant and minimal to sporty, technical or distinctive. Our guides explain these details visually and in simple terms.
WATCH TOOLS